BRIEF | The main task of this project is to create a new identity and package design for The Republic of Tea Company. The focus is on establishing iconic designs that are easily recognizable in the current market. The brand products highlighted to exemplify this are herbal, organic, green, black and hibiscus teas.
APPROACH | In an effort to maintain the brand's consistent identity with coziness and warmth, the new system equips a warm pastel color palette, and an earthy look and feel for each of the tea lines. Hand–drawn pen and ink illustrations are also used to emphasize the down to earth experience.