2015 Spring Magalog

/ Old Navy 2015 Spring Magalog

 BRIEF  |  To design 2015 Spring Maglog [full version / slim version] for Old Navy. Both full and slim version contains women's, men's, kid's, and toddler's must have items of this season. 

APPROACH  |  Use of spring season tool kit to maintain same approach with other spring season vehicles such as in-store marketing, windows, and more. To express the main idea of spring, which is Road trip, map patterns, small icons that can be found in map, spring look colors were used for design. 




DESIGN  |  Molly Mcmanus, Sinae Kim
CREATIVE DIRECTION  |  Calvin Leung, Alosha Shkolnik
COPYWRITING  |  Corbin B Cloward
PHOTOGRAPHY  |  Holly Hickman