making someone's day

/ SFFD Toy Program Rebranding

BRIEF | This project is a collaboration with the San Francisco Firefighters for its Toy Program identity system. Team created a new logo and poster, which are newly featured throughout the city on collection barrels in retail windows.

APPROACH | The main idea behind our design concept is “Present Your Heart”. and the keywords are heart, caring, childlike, communal, encouraging, and life changing. Heart symbolizes the famous installation located in multiple landmarks in San Francisco. The logo contains lots of illustrations that represent San Francisco Fire Department, Toy Program, and Academy of Art University. Use of color palette include red and green appeals that seasonal program.

TEAM A | John West, Amy Chamyoung Lee,Chelsea Reed, and Sinae Kim