flipping in the air

/ International Skateboarding Film Festival identity

 BRIEF  |  The intent is to rebrand the existing festival, International Skateboarding Film Festival. This will bring people from all around the world to  compete with skateboard filmmakers' videos. The final design deliverables include a new identity, posters, applications, and website.

 APPROACH  |   Using neon yellow will initially help grab attention from people and make this festival more memorable. The design keywords are dynamic, simple, bold, movement, impact, strong, and contemporary. Flipping, which is one of the tricks of skateboarding is the main inspiration of this new identity and the diagonal line reflects its movement.