BRIEF | he aim is to create a new brand identity system for web based food and delivery service, Eat 24. Included is a logo, poster, website, applications, and guideline for a new unique approach that others can’t compete with.
APPROACH | This project contains orange and yellow colors that are appetite enticing and easy-going in order to evoke a neighborhood friendly service. The keywords for the overall design are welcoming, appetizing, convenient, friendly, and warmth. The logo is the combined word eat 24 and a spoon and fork illustration of the number 24. Also spoon and fork are used for the signature background pattern of Eat 24.