BRIEF | The objective of this project is to redesign the existing London brand called Cambridge Satchel Company. Known for its fashionable design influence , the brand includes a dynamic variety of the original satchel bag. Promotional design pieces include a catalogue for each of the Satchel line collections: Classic, Chelsea, and Fluoro.
APPROACH | The concept starts with the word versatile and the keywords are versatility, handmade, and colorful for “anyone, anywhere, and anytime”. To emphasize the versatility of Satchel and the brand’s worldwide market, the three catalogues are based on the different styles of London, San Francisco, and Tokyo, respectively.