BRIEF| Rebranding an existing delicatessen brand, Bonne Maman. Bonne Maman is famous for its jam products and fresh homemade goods with 100% organic ingredients. The goal is to expand its product line by introducing more market products such as cheeses, syrups, and spices.
APPROACH | The main idea behind the new look of Bonne Maman is having a French look and feel and the design keywords are simple, french, organic, pattern, and appetizing. The new identity was inspired by the French traditional dish, escargo. The color palette of cream, red, and blue reflects the national flag of France as well as warmth of homemade foods.